Facebook, Twitter, Google plus, Pinterest, Yelp, YouTube, the list of social media goes on and on, and seems to grow each month. It becomes a difficult highway to navigate, especially if you are a local business owner. I’m sure everyone with a small bit of business sense has always recommended that “Your business must be on social media” or “You have to have a Facebook page”.
Easy enough to figure out that you need to be on social media sites, but it’s more difficult understanding the value propositions that social media sites hold for a local business owner. In this article we will discuss the three main value propositions social media sites in general hold for your business.
The first is SOCIAL AUTHORITY. What is social authority? In April 2011, Google changed the way they rank websites in search results. In addition to using their complex algorithm, metatags and keywords, Google added something new to the mix called social authority - basically they are looking at business websites and their social pages. They have determined that a business that is active on social media sites is a more relevant business than one that is not active. It’s simple, be active on your social sites and it will help with your search engine optimization (SEO).
The second is WORD OF MOUTH, the oldest and best form of advertising. Any business that values word of mouth advertising can benefit from social sites. The way we communicate is radically different than a mere twenty years ago. People are posting on walls, tweeting messages and checking in to communicate with their friends and family. When someone interacts with a business on a social site, it’s a public recommendation. It’s word of mouth, in digital format.
The last is KNOWLEDGE. You can gain valuable insights to your business by having an open communication with your customer base. You can gauge feedback on new offerings or services by engaging with your customers. The knowledge you gain can help improve your business.
Social Media is not a clear cut return of investment scenario, but a valuable tool for any business serious about growing in this modern age.